UWLX: Year 3(d)
In 2013, in keeping with our founding principle of increasing access and participation in the sport of lacrosse, we launched Team STX. This was the first time in the history of the women’s game that athletes were given the opportunity to be a part of an elite, formally organized post-collegiate team. It quickly became one of our most effective sponsorship platforms ever. We had no inkling how successful the program would become, as players lined up to participate in both elite competitive events (including fall ball match ups against Division I college teams) and youth clinics around the country. It was profoundly rewarding to see the impact these great ambassadors of the game had on younger players eager to take up the sport.
The OG Team STX - Vail 2014
Before long, the roster of players, and those who were interested in joining the ranks, had swelled far beyond a manageable number. Three years ago, to make more spots available, we began the process of expanding the reach of the program by implementing a four team league, with the help of United Women’s Sports. The result was the first ever semi-professional women’s lacrosse league, United Women’s Lacrosse (UWLX).
Heading into the third season, we announced that 3d Lacrosse has partnered up to run league operations and develop national programming around the teams and the players, while Nike has re-upped as the exclusive footwear and performance apparel provider. 3d brings unparalleled scope and expertise in event activation and lacrosse development programs for kids and coaches alike. STX believes that this is the launching pad to elevating the reach and influence of the proven role models that make up the rosters across the UWLX.
Sloane Serpe - Team STX 2015
“Coupling 3d Lacrosse, the gold-standard among lacrosse operators, with best players in the world through the established UWLX platform, presents unparalleled opportunities,” said Ed Saunders, STX VP of Sales & Marketing. “Given 3d’s scope and scale, structured approach and national infrastructure, UWLX is on a one-of-a-kind trajectory moving forward.”
Most importantly, with the sport coming off of a high-profile summer at the FIL World Cup in England and the World Games in Poland, the momentum for the women’s game has never been higher. We are proud to bring back some of the top athletes in the world in the afterglow. Becca Block, Katrina Dowd, Molly Hendrick, Liz Hogan, Alyssa Murray, Sloane Serpe, Michelle Tumolo, and Kayla Treanor are just a few of the many top-flight players returning to the league that gave them their first professional playing opportunity.
Becca Block - Long Island Sound
“UWLX is where the notion of pro lacrosse began for me, and I am excited to get back to it with my teammates on the Philadelphia Force this summer. Greg and the team at 3d have really demonstrated a commitment to implementing a bunch of new concepts around the league and us as players, which I am eager to be a part of,” said Michelle Tumolo, who plays attack for Philadelphia.
Michelle Tumolo - Philadelphia Force
Over the last two seasons, it’s been incredible to see how great the on-field product has been and witness the influence some of the UWLX rules changes have had on the game overall. The speed and skill level have been, at times, jaw dropping. Moving forward, the UWLX, powered by 3d Lacrosse, promises to bring even more excitement, with expanded reach and more exposure than ever before.
According to 3d Lacrosse CEO Greg Waldbaum, “Since beginning this journey this past summer, my entire staff has rolled up their sleeves and jumped right in. Across all 14 of our markets, there is an eagerness to support these players and the league in new and creative ways, as we push forward to help expand opportunities in both women’s and girls’ lacrosse. Not a day goes by that we don’t have another conversation that imagines a new possibility for these women to further engage in the sport that we all love so much.”
As we embark on the latter half of our first decade in championing women’s professional lacrosse, we look forward to seeing what names will emerge and what amazing things they will accomplish on the field and beyond!